Our Approach

Value-Generating Strategies

Redwood Capital Group acquires mismanaged and under-leased properties and unlocks their full income potential.

Strategy 01

Professional Leasing

Redwood Capital Group acquires properties which are optimized for occupancy and increases value by optimizing for income. In 2023, we acquired a fully occupied 20,000 sqft multi-tenant industrial building in Cumming, GA which was renting suites for $3,000/month. Within months of taking over management, without conducting any rehab, we were able to lease those same suites for $5,625/suite/month.

Before
$12,000/mo
→
After
$25,800/mo
Cumming GA Industrial

Strategy 02

Active Management

We often acquire properties that are mismanaged, low occupancy, with delinquent tenants, and increase value by adding professional leasing websites, enforcing lease terms, removing non-paying tenants, and attracting new higher-paying tenants. In 2023, we acquired a 90% occupied 24,000 sqft self-storage facility in Decatur, AL at which only 50% of tenants were paying rent. Within 12 months, we increased real occupancy to 80% and monthly rental income from $7,500 to $16-17,000 per month.

Before
$7,500/mo
→
After
$16-17K/mo
Decatur Self Storage

Strategy 03

Capital Improvements

We acquire properties that need cosmetic or functional improvements and work with our extensive network of local contractors to complete rehab projects. In 2024, we acquired a fully occupied 20,000 sqft multi-tenant industrial building in Gainesville, GA which was renting suites for $650/month. Within months of taking over management, our team rehabbed units and leased those very same suites for as high as $1,800 per month.

Before
$10,000/mo
→
After
$26,000/mo
Gainesville GA Industrial

Strategy 04

Opportunistic Value Creation

Redwood Capital Group is an asset-class agnostic investment firm focused on finding and capturing value where it can be found. Since our founding in 2021, we have broken ground on large developments, streamlined processes at self-storage facilities, rehabbed industrial properties, and acquired and sold single tenant buildings to owner-users. Nearly half of our debt is seller-financed at below market interest rates, and we have never acquired a property for which we were not walking into equity day-1 via pricing discounts.

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Results

Before & After

Office suite before renovation
Before
After

Office suite — Gainesville Industrial

Warehouse suite after renovation
Before
After

Warehouse suite — Gainesville Industrial

See Our Portfolio

View all properties under management and our realized investments.

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